clientLPK is a global brand design agency, with origins dating back to 1919. The company is the largest employee-owned brand design agency in the world and holds an impressive portfolio of clients including Kellogg’s, Beam Suntory, US Bank, P&G, Expedia, Coca Cola, Pringles and many more.
- UX design
- Responsive Web
- Interaction Design
- Front-end Development
When a branding agency refreshes its brand
From localizing in China to launching worldwide
In 2015 we first worked with LPK, designing and building their localized website for China when they expanded and opened a new office in Guangzhou. Our initial project was successful, so much so that a few months later when LPK had decided on a global brand refresh they reached out to our team to design and develop their new global agency website.
Developing the new brand refresh online
From print to The web
LPK's new brand refresh had a great stylistic direction for typography, gradients, patterns, colors and more, although was heavily focused on print design. Our team worked with LPK to provide digital translations for the guideline to ensure the new direction aligned online.